Put Your Brand Where Urology Decisions Get Made
Sponsor the podcast, Hub, and webinars urology teams already trust for coding and reimbursement answers.
Start the Sponsorship ConversationUrology is a hard audience to reach
Ads get ignored
Generic channels reach everyone except the urologists, administrators, and APPs who drive adoption.
Trust is scarce
Only 7% of practices fully trust manufacturer-provided coding and reimbursement information.
Attention is short
Busy practices ignore marketing. They pay attention to answers that help them get paid.
You spend real budget and still do not know if the right people see your message.
PRS earned urology's attention over 35+ years
Founded by the Painters in 1989, PRS helps urology practices get paid accurately for the work they do.
When we introduce a partner, practices listen.
Weekly podcast
The Urology Coding and Reimbursement Podcast — more than 300 episodes, with a new one every week.
The PRS Hub
Urology practices use this coding and reimbursement resource free — with sponsors featured alongside.
Webinars & email
Monthly live education and targeted email to urologists, administrators, APPs, billers, and coders.
Sponsorship is simple
1. Contact us
Tell us about your product and who you need to reach.
2. Pick your channels
We build a package across podcast, Hub, webinars, and email that fits your goals.
3. Appear where it counts
Your brand appears inside the resources urology teams use every week.
Sponsorship opportunities
Podcast sponsorship
Your message on the weekly Urology Coding and Reimbursement Podcast.
Hub advertising
Placement on the PRS Urology Coding & Reimbursement Hub, where practices find answers by treatment.
Webinar sponsorship
Put your name on the monthly education urology teams attend live.
Targeted email
Sponsored sends to the PRS email list of 4,800+ urologists, administrators, billers, and coders.
Don't let someone else own the conversation
Right now, urology teams are talking about products like yours — and deciding what gets paid — without you in the conversation. Every month you wait, that keeps happening. A sponsorship puts your name with the answers those teams already trust. When they hear the answer, they hear you too.
Questions sponsors ask us
Who does this reach?
Urologists, administrators, APPs, billers, and coders. About 4,800 email contacts; 4,200+ podcast subscribers and roughly 1,800 downloads a month; 60–120 live webinar attendees from ~4,850 registrants; and 33,000+ Hub page views in 2026 through August.
What does it cost?
Programs start at $2,000 per month. A typical full program across podcast, Hub, webinar, and email runs about $3,700 per month on a six-month term. See the packages →
How is this different from a Hub listing?
A Hub product listing is your product's own coding and reimbursement page inside the Hub. A sponsorship places your brand alongside PRS content across the podcast, webinars, email, and Hub. Many partners do both.
Ready to reach urology?
One free 30-minute call with Scott and Mark Painter is all it takes to see if the fit is right.
Start the Sponsorship ConversationNot ready to talk yet? See the sponsorship packages, explore the PRS Hub, or listen to a podcast episode and hear the content for yourself. Email [email protected] · 800-972-9298.
