Most Reimbursement Conversations About Your Product Happen Without You
Urologists, administrators, and billers decide how your product gets paid. They decide long before — and long after — anyone from your company is in the room. The PRS Urology Coding & Reimbursement Hub is what they find when they look.
Schedule a Call with Scott and Mark PainterThe Hub has that conversation when you cannot — accurately, in your absence, every time someone looks.
How often they look
33,000+
Hub page views, 2026 to date
189,590
Sponsor-branded emails delivered, Jan–Jun
43.2%
Combined email open rate
8
Product programs live in 2026
The reimbursement conversation about your product happens before, during, and after the sale.
You are present for almost none of it.
Before the sale
A urologist hears about your product and immediately asks: is it billable? When that answer is hard to find, interest cools quietly — often before anyone contacts your company.
During the evaluation
The administrator and the biller calculate the numbers: codes, payment rates, site of service, prior authorization. Here your team has the least visibility and the least influence.
After the sale
The practice submits the first claim. If the payer denies it, the practice rarely calls you. It stops ordering, and it tells colleagues why.
You cannot be in every one of those rooms. You can make sure the answer that waits there is accurate, current, and hosted by someone the practice already trusts.
Practices do not take a manufacturer's word for it.
They need to verify the information. That is why a sponsored Hub page outperforms a vendor channel. PRS hosts the resource and stands behind it, so your product's reimbursement story arrives with credibility attached.
PRS was founded in December 1989 by Dr. Ray Painter and Mark Painter. The work is the same today: we help urology practices get paid correctly for what they do.
- 30+ years of urology-specific coding and reimbursement
- Weekly Podcasts - What's happening in urology coding, one episode a week.
- Live Monthly Webinars - A monthly dive into the topics that move your revenue.
- PRS Coding and Reimbursement Hub - Accurate answers by urology category and by product, any time.
- CodeMatrix© Guides - A one-page guide to how each product gets paid — made for urologists and their staff.
- Annual in-person seminars - Urologists, administrators, coders, and billers learn with PRS experts.
In 35+ years, we have worked with nearly every major industry partner in urology.
Here are some of the current Hub partners:
What a Hub program includes
One sponsorship. Your product appears everywhere practices look.
A dedicated Hub product page
Your product's own coding and reimbursement page: CPT and HCPCS codes, payment rates, physician and facility coding, and the payer questions practices ask.
Category pages and CodeMatrix
Your product appears in the treatment resources practices browse before they search your product by name.
The weekly podcast
In-episode Hub mentions on a show that gets about 1,833 downloads a month and reaches 4,205 active subscribers.
Webinars and email
We ran 23 webinar campaigns in the first half of 2026 and reached 4,854 active subscribers, plus two or more Hub emails a month. Your logo appears on every send.
What one dedicated email did
One co-branded CodeMatrix email, 2026:
- 4,818 sends
- 53.5% open rate
- 21.9% click rate
- 1,045 guide downloads
- 909 click-throughs to sponsor resources
- Zero unsubscribes
These are documented results from one 2026 campaign, not a projection of future results.
Destination traffic, not display impressions
A urologist who works through your Hub page or CodeMatrix performs the procedure or evaluates the product now. That visit is very different from an ad impression.
The payoff is quiet, and it compounds. The practice finds the code, bills it correctly the first time, and never gets a reason to stop ordering.
Talk to us about where your product fits.
Tell us the product and the procedure. We will show you what its Hub program looks like — no obligation.
If you are not ready to talk, see a live Hub product page and judge the work for yourself.
Schedule a Call with Scott and Mark Painter